Reader

Just got off one of the weekly calls with the Elevate Mastermind.

One of my clients shared this:

She'd been in talks with a prestigious university to offer her services. There was just one problem - her quote was double what other consultants were quoting.

And the university wasn't sure they could pay her rate of $50,000.

I see this all the time with my clients.

So I shared this advice and that helped move forward:

You'll always be too expensive for the wrong target market. And while we weren't sure this was the wrong target market, we were sure that she wasn't going to act "thirsty" or reduce her rate.

See, for the past year, she's been inside the Elevate Mastermind, defining her brand, improving her messaging, implementing our business development strategies and getting a steady stream of leads. (By the way, I just checked her LinkedIn, and she's posted less than 12 times in the last 12 months -- because posting and praying is NOT how we get clients).

As a result of her consistency, she didn't need this client, which immediately shifted the energy around contract negotiations.

She's been coming to our mastermind calls for weeks as I guided her through exactly what to do in this situation.

Last week she joined us to share the good news - she won the contract at her full fee - $50,000!

But to be honest…

This moment really stopped me in my tracks. 

Because I remember being in her shoes — worried that I would miss out on contracts because of my pricing.

And I didn’t have a mentor to help me along the way, so I made a ton of mistakes, and left literally tens of thousands of dollars on the negotiating floor through discounting, over-delivering and staying small.

I don’t regret that journey…because it led me to exactly where I am right now.

But wow, I’m so grateful that I get to help consultants and agency owners skip that “messy middle.”

I love seeing people like my client get their full fee without hitting all those pricing potholes along the road to $250,000 a year.

If you’re wanting to get bigger deals - I'm talking $50,000 - $250,000 dollar contracts, you don’t have to learn the hard way. 

​Join me on October 9th for a live masterclass on exactly how to find those higher paying clients.​

And because you're on my email list, you're the first to learn that I'm offering this for special pricing of $37 until October 1st.

Price goes up on October 1st, so jump on it.

It's 90 minutes, live on Zoom, sharing what my brilliant members of my mastermind, Elevate, do to go after that "Big Deal Energy".

​Sign up today.​

Giddy Up!

Laura

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